What good is having a website if no one ever sees it? Search Engine Optimization (SEO) is a term that describes the process of revising and configuring your online content, both on your website and off, in order to create the greatest possible traffic through search engines. The more people that find your information, the more potential customers you will reach.
At Deerpath Web Design, we have been successful in helping dozens of clients achieve better search engine rankings and greater online exposure to help drive more customers to their websites. Our comprehensive and up-to-date approach to SEO is what drives the success of our clients’ websites.
Knowing the best keywords and keyword phrases on which to base your online content is a crucial aspect of SEO that many people overlook. Not only is including the right keywords important, but how often they are used and how your content is developed around them is crucial.
At Deerpath Web Design, we will work with you to develop a list of the best keyword phrases that represent your business. Using these keyword phrases as a basis, we analyze and edit your online content, or create all new content, optimizing it foe SEO value and human readability. Because each page or section of a website represents a specific aspect of the overall website theme, we recommend that each page/section be optimized to a unique limited set of keywords and keyword phrases.
Website Content SEO
The SEO value of your website begins with the quality, quantity and structure of your website content . No longer will stuffing your website full of keywords gain you an advantage in search ranking. In fact, “keyword stuffing” will get your website blacklisted from search engines rather than helping your search rankings.
The best content is keyword optimized, but is written and presented in a format that it appeals to both search engines and human visitors. Readability and relevance of website content are now major factors of effective SEO with search engines, Google in particular.
With more than 13 years experience in writing effective website content, Deerpath Web Design can work with you to create “relevant” and informative content that will keep visitors engaged while satisfying search engine parameters for high rankings.
Meta Tags & SEO
Meta Tags make up part of the programming code on a web page that tells search engines what your site is about. They include things like your keyword list, a short description of your website, copyright information, the language of your website content, and a host of other tidbits about your website. You don’t see this information when you go to a website in your browser, but it is there, “behind the scenes,” buried in the programming code.
In the beginning, meta tags were the focus of most website optimization. Over the past several years, much of the relevance of meta tags has been down-graded by search engines, so that they do not carry nearly as much weight in search results ranking as they once did. Yet, having proper meta tags on each page of your site is still an important part of SEO to communicate the proper information about your website to search engines.
Images & SEO
Every image on a website has the capability of communicating a message to the search engines about the content of your site. Embedded within the code, each image carries an “alt” tag, in which a description of the image and how it relates to the content can be placed. Using proper “alt” tags, captions and descriptions for images help each web page communicate its content more effectively, while at the same time providing accessibility to vision-impaired web visitors using specially adapted browsers.
Many people use “alt” tags to stuff their web page with keywords. Search engines consider this SPAM and have taken measures to exclude websites that employ this type of keyword stuffing. Therefore, proper labeling and formatting of images is important, not only to help your rankings, but also to make sure that your website pages convey their intended message, even through their images.
Other Internal SEO Factors
How a web visitor gets from page to page on your website plays an important role both for ease of use and for search optimization. Search engines consider a variety of different aspects of your navigation links, including where they are placed, how they appear, and what they are linked to, among other things.
Search engines also now consider the security level of your website, page-load speed, and other factors related to your domain and file names in determining your website’s search ranking position.
External SEO Factors
Even with your website content optimized, there are still several other factors outside of your website that play an important role in your search rankings. External links to pages on your website from other quality websites effectively count as “votes” for your site from others in your industry. Also, social media interaction and linking, as well as other “citations” about your business play a part in how well your website ranks.
With all these factors to consider and implement, it becomes a challenge for the average small business website to meet even the minimum for SEO standards. That is why the SEO services industry has boomed in the last 5 years. An SEO specialist like Deerpath Web Design can help you, as a small business owner, create an optimized web presence that delivers the best ranking results in search engines, leading to more traffic and more customers.
Deerpath Web Design has been a leader in Search Engine Optimization in West Michigan for more than 10 years, effectively helping our clients to build their business on the web with effective SEO services.
Choose Deerpath Web Design…get results that make a difference.