What good is having a website if no one ever sees it?  Search Engine Optimization (SEO) is a term that describes the process of revising and configuring your online content, both on your website and off, in order to create the greatest possible traffic. The more people that see your information, the more potential customers you will reach.

At Deerpath Web Design, we have been successful in helping dozens of clients achieve greater search engine rankings and online exposure that helps drive more customers to their websites.

Keyword Research

Knowing the best keywords and keyword phrases on which to base your online content is a crucial aspect of SEO that many people overlook. A website optimized for keywords that no one ever searches will make very little difference in the targeted traffic that a website receives.

At Deerpath Web Design, we work with you to develop a list of the best keyword concepts that represent your business. After researching the most common and popular keywords that represent those concepts, we present you with a list of the best keywords and keyword phrases around which to optimize each page of your website. Because each page or section of a website represents a specific aspect of the overall website theme, we recommend that each page/section be optimized to a unique limited set of keywords and keyword phrases.

Content

How much content you have on your website and how that content is written and presented is the keystone to high search rankings. It is no longer about stuffing your website full of keywords; in fact, that practice will get your website “blacklisted” from search engines rather than helping your search rankings. Your website must have the right amount and the right kind of content in order for it to rank for specific searches performed by your clients.

The best content is keyword rich, but is written and presented in a format that it appeals to both search engines and human visitors.  With more than 13 years experience in writing effective website content, Deerpath Web Design can work with you to create “relevant” and informative content that will keep visitors engaged while satisfying search engine parameters for high rankings.

Meta Tags

Meta Tags make up part of the programming code on a web page that tells search engines what your site is about. They include things like your keyword list, a short description of your website, copyright information, the language of your website content, and a host of other tidbits about your website.  You don’t see this information when you go to a website in your browser, but it is there, “behind the scenes,” buried in the programming code.

In the beginning, meta tags were the focus of most website optimization. Over the past several years, much of the relevance of meta tags has been down-graded by search engines, so that they do not carry nearly as much weight in search results ranking as they once did. Yet, having proper meta tags on each page of your site is still an important part of SEO to communicate the proper information about your website to search engines.

Images

Every image on a website has the capability of communicating a message to the search engines about the content of your site. Embedded within the code, each image carries an “alt” tag, in which a description of the image and how it relates to the content can be placed. Using proper “alt” tags helps each web page communicate its content more effectively, while at the same time providing accessibility to vision-impaired web visitors using specially adapted browsers.

Many people use “alt” tags to stuff their web page with keywords. Search engines consider this SPAM and have taken measures to exclude websites that employ this type of keyword stuffing. Therefore, proper use of “alt” tags is important, not only to help your rankings, but also to make sure that your site does not get blacklisted.

Navigation and Links

How a web visitor gets from page to page on your website plays an important role both for ease of use and for search optimization. Search engines consider a variety of different aspects of your navigation links, including where they are placed, how they appear, and what they are linked to, among other things.

Choose Deerpath Web Design…get results that make a difference.

 Posted on : September 2, 2014